Adam Schwenk

Product Manager

Accomplished product leader with 14 years of experience in fintech, gaming, messaging, and telecom.

About Me

Adam Schwenk - Product Manager

I specialize in data-driven solutions and Agile methodologies, delivering customer-centric innovations from strategy to launch in fast-paced environments. My expertise lies in aligning customer needs with business objectives through user-centered design.

Professional Experience

COACHING SEASON

Senior Manager Technology

April 2023 – Present | San Francisco, CA

  • Early-stage coaching startup aimed at democratizing career growth. Integrated Generative AI to enhance user experiences, streamline responses, and personalize coaching pathways.
  • Led strategic software evaluation and implementation, achieving 20% cost savings through CRM selection.
  • Spearheaded cross-functional alignment across five departments, resulting in streamlined booking flow and a complete website redesign within target timelines.

VERIZON

Principal Product Manager, Product Innovation

Oct 2019 – Apr 2023 | San Francisco, CA

  • Drove user-centric product innovation serving 20M+ customers and secured a patent for features in Verizon Messages.
  • Achieved a 4+ star rating and tripled subscriptions for the Verizon My Numbers app, increasing revenue by 60%.
  • Collaborated with startups to launch products focused on accessibility and next-generation entertainment, fostering partnerships within the Verizon ecosystem.

WELLS FARGO

Growth Product Manager (Contract)

Nov 2018 – Oct 2019 | San Francisco, CA

  • Boosted app engagement by 20% through improved onboarding and customer journeys for the Greenhouse app.
  • Increased user acquisition by 20% with an incentivized referral system and implemented a comprehensive communication roadmap, enhancing the customer experience.

CAPITAL ONE

Senior Product Manager/Product Owner – Small Business Mobile

Apr 2015 – Jan 2018 | San Francisco, CA

  • Managed mobile strategy for the Spark Business app, introducing data-informed UX flows that improved deposit success by 10%.
  • Increased app downloads by 30% and ratings from 3 to 4.5+ stars through data analysis, user feedback, and A/B testing.

OPENWAGER

Principal Product Manager – Mobile Social Casino

May 2014 – Apr 2015 | San Francisco, CA

  • Led the development and launch of USA Today's first real-time mobile multiplayer game, achieving a 10x ROI in the first year and a 40% increase in monetization.
  • Developed a proprietary analytics platform to measure product performance and improve ARM metrics.

TOUT

Director, Product Management

Jun 2013 – May 2014 | San Francisco, CA

  • Enhanced digital storytelling through mobile video editing features on iOS and Android, achieving a 4.5+ star rating and media coverage from outlets like The Wall Street Journal and ESPN.
  • Drove user engagement for a 46M-strong base across 2,800+ websites, integrating gamification and optimizing user flows.

ATARI

Principal Product Manager, Mobile Games

May 2012 – May 2013 | San Francisco, CA

  • Played a key role in launching RollerCoaster Tycoon for iOS and Android, defining the product roadmap and executing post-launch strategies.
  • Successfully launched Atari's first social mobile gaming application.

iWIN

Principal Product Manager, Mobile Division

Jun 2011 – May 2012 | San Francisco, CA

  • Developed product roadmaps and led the successful launch of freemium mobile titles 1v100 and Deal or No Deal, strengthening in-app purchasing through partnerships with mobile social platforms.
  • Enhanced game quality by establishing KPIs and monitoring metrics for performance improvements.

Skills & Expertise

Technical Skills

Generative AI AI & Machine Learning SQL Real-Time Analytics API Integration Test-Driven Development (TDD) Behavior-Driven Development (BDD)

Leadership & Collaboration

Agile (Scrum, Kanban) Cross-Functional Collaboration Stakeholder Management Team Building Mentorship

Strategic Planning & Execution

Product Strategy Strategic Vision Data-Driven Decisions MVP Customer Research Competitive Analysis A/B Testing User-Centric Innovation

Tools

Jira Confluence Trello Figma Sketch InVision Fullstory Apptimize Optimizely

Education & Certifications

Bachelor of Science in Environmental Engineering

California Polytechnic State University, San Luis Obispo

Certifications

  • Product Management for AIML – PM Exercises, 2023
  • Agile Product Workshop – General Assembly, 2017
  • Product Team Workshop – Silicon Valley Product Group, 2017

Let's Connect!

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